Gender Creative Kids - Genderless Poster

We all have societal expectations with gender, even subconscious. Blue is for boys, pink is for girls.  Gender Creative Kids wanted to challenge that… in a poster.

So, we found a way to demonstrate taking the focus off gender using the Troxler’s fading, an optical illusion that happens when someone fixates on a particular focus point. After a couple of seconds, the background will disappear and your eyes will focus on the important part of the image. This emphasizes that the person is more important than their gender. 

Marketing Awards - Silver - Brochures/Print Collateral
D&AD- Graphite Pencil
Applied Arts Design - Pro Bono Single
ADC Merit - Design
One Show - Shortlist